Canon encourages holidaymakers to connect with what really matters this festive season

Capturing memories isn’t a new phenomenon but doing so on a smartphone is, relatively speaking, a novel activity. All too often, smartphone photography is just a precursor to some other distraction, pulling people from the present moment. Canon’s new #CanonReConnects campaign aims to get people back to what matters – friends, family, togetherness, and an appreciation of right now.

That isn’t to say that you shouldn’t record absolutely stunning memories to be shared with your online circle. But this festive season, it’s worth waiting until the moment’s truly done before sending it out into the world. The easiest way to do that is to record the marvelousness that is festive joy the way humans have done for nearly two hundred years – using a regular camera. A Canon camera, obviously.

#CanonReConnects you to what matters

Everyone is familiar with the one person who views every event through a smartphone screen. You encounter them at concerts and plays, at family and work get-togethers, or just out roaming the world in general. They see everything, they’ve got proof that they were there, but they’re never really present for anything or anyone. These folks trade the experience for the memory and don’t get to enjoy either. Putting down the smartphone and taking up a camera is the answer.

That’s what Canon believes and it’s the basis behind a giveaway the brand has launched. All prospective participants must do is share their own #CanonReConnects moment on social media (well after the event, obviously – let’s not be hypocritical). The prize? A Canon camera of their very own, to do with as they will but cataloguing the moments that define life in sharp detail seems like an ideal use-case.

Sharing the moments that you’re grateful you were present for is only part of the equation. Interacting with one of Canon’s list of influencers, each of which will be sharing their own #CanonReconnects moments online, and using the hashtag for your own post in their replies, will guarantee entry for the company’s prize draw.

At the end of it all, all participants will have spent more time with the people they love and admire most in the world. That’s the spirit of the festive season and it’s the spirit that Canon is trying to bring into this world this December.